Doritos bags provide online concert access

[NROMSRD]

Bags for Late Night chips from Doritos contain codes that allow purchasers to access 3-D virtual concert footage of Big Boi and blink-182 at Doritos® Late Night™. Viewers must hold the bag up to their webcams to gain access, and they can customize their experience depending on how they hold, move and shake the bag.

The Doritos promotion helps to launch blink-182’s nearly sold-out summer tour beginning on July 24. It also complements the band’s own interest in fusing music and technology, said Mark Hoppus, vocalist and bassist of blink-182, in a statement. “We’re always looking for innovative new ways to bring music to our fans, and an online 3-D performance was something we just had to be a part of. As big technology guys, we’re pumped that people can now experience a little bit of our summer tour through something as accessible as bag of Doritos and a computer. It’s very cool.”

Viewers can create a personalized experience depending on the way they hold, move, and shake the bag. The songs “Rock Show” and “I Miss You” by blink-182 and “Ringtone” by Big Boi are part of the line up.

Doritos Late Night flavors Tacos at Midnight and Last Call Jalapeno Popper were launched in April 2009 by PepsiCo’s Frito-Lay division. Retailing at a suggested price of $3.99 for a 13.8 oz. bag or $1.29 for a 3.6 oz. bag, the special-edition bags are available for a limited time at retailers nationwide.